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What is the ZAO app?


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In China, the application based on the neural network Zao is gaining popularity. The new application works on the basis of "Deepfake" technology And allows you to replace a person's face in any video, game, TV series or TV show in a couple of seconds. Until recently, the implementation of such technology required training the neural network for several hours. Now it all takes a couple of seconds.
The ZAO app was published in Chinese stores on Friday and at the weekend topped the rankings for the number of downloads of free apps, where it remains so far.
The ZAO app was developed and owned by the Chinese company Momo. About the Chinese company MOMO you can read on our website in the article " About MOMO. Chinese Dating."
This company owns other projects, in particular an application for Dating and video broadcasting service. In the first half of 2019, Momo's revenue grew by 33% to $1.15 billion, while net income decreased by 5.7% to $149 million.
The application is currently available in official stores for IOS or Android is only available in the App Store in China.
Now only Chinese phone number owners can register in the ZAO app. The registration process is quite simple.
The procedure for identification of the person in the application ZAO is used. It is necessary to understand exactly what the user is using their personal photos. To do this, the Zao app asks You to turn on the camera through the app and follow a few instructions: open your mouth or tilt your head back in particular. If a person at the same time still uploads someone else's photo, or, for example, a photo of a politician or a celebrity, the application immediately bans it without the possibility of re-registration.
Immediately after registration, the user gets access to a catalog of scenes from movies, games, TV series and TV shows. The user can select any video and the app changes the actor's face to the user's face. To do this, the user only needs to upload one photo of his face.
The ZAO app offers for users scenes from movies with Leonardo DiCaprio, Marilyn Monroe and Jim Parsons. The library of video clips in the application is limited, and the user himself can not download your video to make it a replacement.
Just as the app took the first place in the rankings of free apps, It also included ratings and negative reviews. Chinese users discovered one point in the privacy policy of the application: the developer demanded "free, irrevocable, permanent, transferable and licensed" rights to the created content." This means that they can use them in advertising and resell without the consent of the person on the video. Negative reviews lowered the rating of the APP to 1.9 stars out of 5, and the most popular messenger in China, WeChat, blocked the APP. Application developers have met people and changed privacy policies, giving the promises that will use user content only to improve the algorithms, and only with the permission of the users.
It is worth noting that this kind of application (related to the replacement of persons) constantly fall into scandals. In July 2019, us senators recommended the FBI and the Federal trade Commission to investigate the Russian application FaceApp, which in their opinion poses a threat to us national security, as it is unclear to the end the practice of processing and storing user photos.
Thank you for joining our blog. In our blog, we try to introduce you to the application as much as possible in detail, as well as all the news about the application, updates of the application, reviews of the application, reviews from smartphone owners and other facts about this program.
You can read on our blog in the entry " How and where to download the application ZAO? ".
You can register in the program ZAO by reading our article " How to register in the application ZAO?".
All the settings of the application, how to use the application, what you need it for you can read in the section "Working with the application," and if you can not find something, you can ask a question in the section "FAQ".
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